Digitalization of marketing: Digital Marketing

By- Rakesh Dadhich   Digital Marketing Potential in India With the increase in the number of internet users in India, there’s a steep rise in the need and use of digital marketing in India . India being the second country with the most internet users in the world, has 50% of its population on the Internet. Therefore, there’s a lot of potentials and still, the numbers are growing. Since, for ordinary people like us, the internet is one of the basic needs for survival. We search for everything on the internet before purchasing anything from the market. If we would be thinking of buying a mobile phone, we would first go to the internet and search for the phones that would best suit our needs. Here the necessity of digital marketing comes into play. Digital Marketing in contrast to Conventional Marketing Digital marketing is a form of marketing in which all the techniques use the implementation of the Internet and electronic media. A very simple example of digital marketing is the adv...